Case Study

Zilch - Redefining credit in an age of responsible lending.

Monavate partnered with Zilch from its inception, providing the infrastructure and expertise required to bring their innovative vision to life.

About

Zilch revolutionized the BNPL market with a focus on responsible lending, becoming the UK’s fastest-growing fintech. In just 18 months, it gained 2 million cardholders, secured $400 million in funding, and achieved unicorn status in record time. As the first fully FCA-regulated BNPL product with a $2 billion valuation, Zilch leads the way in financial innovation.

Challenge

Entering a competitive, regulated market, Zilch needed to stand out with seamless global payment capabilities, strict compliance, and advanced real-time financial health checks. Scaling operations while prioritizing customer experience and preparing for U.S. expansion added to the complexity.

Solution

Monavate partnered with Zilch from its inception, providing the infrastructure and expertise required to bring their innovative vision to life. Acting as the official launch partner, Monavate’s tailored support ensured Zilch’s rapid market entry and operational success.

Results
  • Record Growth: 2M customers in 18 months.
  • Global Expansion: Entered U.S. with 150K pre-registered users.
  • Market Leader: $2B valuation, Europe’s fastest unicorn.
  • Innovative BNPL: Launched UK's first tap-to-pay BNPL feature.
  • Customer Trust: UK’s top-rated BNPL product, rooted in responsible lending.

How Monavate Helped


A Launch Partner from Day One

Monavate partnered with Zilch from its inception, providing the infrastructure and expertise required to bring their innovative vision to life. Acting as the official launch partner, Monavate’s tailored support ensured Zilch’s rapid market entry and operational success.


Global Payment Accessibility Through Mastercard Scheme Sponsorship

To enable seamless payment capabilities, Monavate sponsored Zilch under the Mastercard scheme, granting access to 37 million retailers worldwide. This allowed Zilch users to split payments anywhere on the Mastercard network, positioning the company as the UK’s first retailer-agnostic BNPL solution.


Enabling Cutting-Edge Financial Solutions

  • BIN and Program Setup: Monavate facilitated the technical groundwork, ensuring Zilch’s ability to scale rapidly while delivering a seamless payment experience.
  • Virtual Card Issuance: With Monavate’s support, Zilch issued 2 million virtual cards within just 18 months, empowering customers with secure and flexible payment options.
  • ‘Tap-Now-Pay-Later’ Innovation: Monavate assisted in implementing the UK’s first tap-to-pay BNPL feature, providing Zilch customers with a groundbreaking payment method.


Ensuring Regulatory Excellence

Navigating the complexities of financial regulations was a critical aspect of Zilch’s journey. Monavate provided in-house compliance support, ensuring full adherence to FCA requirements. This enabled Zilch to become the first fully regulated BNPL product in the UK, setting a benchmark for responsible lending in the fintech industry.

Enhancing the Customer Experience with Pays Rollout

Monavate also spearheaded the rollout of Apple Pay, Google Pay, and Samsung Pay, ensuring Zilch cardholders could enjoy the convenience of digital wallets. This move further strengthened Zilch’s position as a customer-centric financial solution.

Delivering Actionable Insights

Through advanced data consultancy, Monavate provided Zilch with commercially actionable insights, helping them refine their product and lending processes. Zilch’s unique real-time financial health checks at the point of sale, supported by Monavate, were pivotal in fostering responsible lending practices.

Results

Monavate’s partnership with Zilch has been instrumental in achieving:

  • Record Growth: 2 million customers in just 18 months.
  • Global Expansion: Entry into the U.S. market with 150,000 pre-registered customers.
  • Market Leadership: A $2 billion valuation and the fastest unicorn status achievement in Europe.
  • Customer Trust: Best-rated BNPL product in the UK, underpinned by responsible lending principles.

Conclusion

Monavate’s comprehensive suite of services, from compliance to program setup and global payment solutions, empowered Zilch to transform the BNPL landscape. Together, they’ve set a new standard for responsible lending and fintech innovation, paving the way for continued growth and global success.

Are you ready to redefine what’s possible in the payments industry? Partner with Monavate and unlock your potential.



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